Fundamentals Of Virtual Advertising Direction

Learn the fundamentals of digital advertising to assist your enterprise or profession.

Course DetailreorderModules: 26access_timeHours: 40BeginnerFree

Course Features

Self-paced studying

Video tutorials

Unlimited get entry to

Recognised certification

About this direction

Master the fundamentals of digital marketing with our loose direction accredited by means of Interactive Advertising Bureau Europe and The Open University. There are 26 modules to discover, all created through Google running shoes, packed full of practical sporting activities and actual-international examples that will help you flip information into action.

Why get certified

Getting certified shows employers which you have a clean information of the middle ideas of digital advertising. You also can add the qualification for your CV, and effortlessly add it in your LinkedIn profile.

Becoming licensed shows you have strong virtual abilties and which you’re prompted to analyze: two crucial characteristics in the administrative center. Demonstrating these features can assist enhance your chances of locating the task you want.

Improving your digital expertise allow you to discover a task, get promoted, or begin a whole new profession.

How it works


Learn new competencies with our chew-sized video tutorials, then check your know-how with a quick quiz.


Pass the very last 40-query exam and get certified.


Download and show off your new qualification on LinkedIn and your CV.

Skills you may study


Analytics and records insights

In this advent to Analytics, we’ll show you a way to gather and analyse consumer records and flip it into actionable insights.


Business approach

Learn the way to outline and track clean dreams, phase audiences and examine facts to help improve your on line marketing efforts.


Content advertising and marketing

Learn the way to grow logo awareness and get more conversions via developing and distributing excessive-value content to capability customers.


Display advertising

Get observed on-line via identifying the proper audiences, advert networks and strategies for your display commercials.



All the techniques and equipment you need to build an internet shop, promote effectively on line and optimise the consumer enjoy.


Email advertising and marketing

Master the basics of e mail advertising, which include how to music responses, create easy touchdown pages and use A/B trying out.


Local advertising and marketing

Reach and interact capability clients close by, using neighborhood directories, cell advertising and through building a neighborhood seek presence.

Learn the variations among mobile sites and apps and increase the simplest cell search engine optimization and advertising strategies.

In this creation to Google Ads, study the distinctive studies tools to be had, plus a way to select keywords and optimise campaigns for a better return.

Understand the differences between natural and paid seek, learn how to expand the simplest search engine marketing plan and optimise web pages so that users can locate content material less difficult.

Find out how to perceive the proper social community sites, create amazing content material users will love and degree your success.

Discover how to combine video into an online method, create video commercials on a budget and ensure they may be seen via the proper human beings.


Web optimisation

Identify the proper digital channels that will help you obtain your commercial enterprise goals and create higher on-line consumer reviews.

Success tales

Over three hundred,000 human beings have already won this qualification, and are the use of it to broaden and improve their careers.


You can be able to download your virtual marketing certificates from the Google Fundamentals of Digital Marketing route landing web page when you’ve completed the course. A development indicator on the certification direction web page will show you the way far you’ve come, and what modules you need to finish to earn your certificates.

You’ll earn an proper Digital Marketing certification from Google, via finishing all modules in The Google Digital Garage.

You’ll be able to down load a PDF reproduction of the digital advertising certificates from the Fundamentals of Digital Marketing path web page as soon as you have handed the final test.

Once you bypass the very last take a look at, return to the Fundamentals of Digital Marketing course page to down load your virtual advertising certificates whenever you want.

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